In 2001, the term finally entered the Oxford English Dictionary, which defined it as "an unstimulating, low-paid job with few prospects, especially one created by the expansion of the service sector." And it has remained there ever since. But not for much longer if McDonald's gets its way.McDonald's reasoning? "[T]that the OED's definition was 'outdated' and 'insulting.'"
The company is leading a "word battle" on behalf of the wider service sector. The object, according to David Fairhurst, a senior vice-president of McDonald's, is to change the definition of McJob to "reflect a job that is stimulating, rewarding ... and offers skills that last a lifetime."
This gives me a wonderful idea. Having been called a "bitch" (to my face at least once) by students, I should lobby the OED (on behalf of bitches everywhere) to change the definition of "bitch" which is currently "malicious or treacherous woman;" to something more like "a woman with keen intellect and low tolerance for idiots and fools." Unfortunately I fear I don't have the financial resources of McDonald's to mount the lobbying campaign. The current definition is certainly "insulting" and probably outdated.